Story behind Canine Caviar and “Moguls”
Our 17-year-old Great Dane
Canine Caviar would like thank you for taking
the time to read about Canine Caviar and using
our line of holistic pet foods. This story is
about Moguls our Great Dane, a member of our family
who was constantly plagued with allergies and
skin problems, but lived to be 17 years old thanks
to Canine Caviar. Moguls was dearly loved by all,
but had horrible skin allergies and health problems.
Before Canine Caviar, Moguls would visit the veterinarian’s
office about once a month for cortisone shots.
Jeff Baker, CEO and founder of Canine Caviar,
was not pleased with the shots and Moguls was
his best friend. Jeff’s background is in
Pharmacology and Nutrition and based his research
he learned while working on a design team in Germany
for a flea medication. Canine and Feline Caviar
was established in 1996. Amazing changes started
happening to Moguls skin & coat and overall
health once he started eating Canine Caviar. Within
4 months, the skin was no longer pink and his
hair grew back and glistened. From that day on
until the time Moguls left us, he only had one
more cortisone shot, due to a bee sting that sent
him into anaphylactic shock. When Moguls turned
13 years old and was in for his annual checkup
there was concerns about how thin he looked. The
veterinarian did some blood work and said Moguls
is getting old and things are just not the same
and put Moguls on a prescription diet. Moguls
refused to eat it; we kept Moguls on the food
for 2 weeks and brought him back to the veterinarian
and he told us Moguls had just a few months to
live. Jeff was going to do everything he could
to let Moguls have quality of life and changed
the formula now called Special Needs and started
feeding Moguls the new diet. It was truly amazing
as Moguls gobbled down the food and a sparkle
was back in his eye in just a few days. Moguls
energy level was getting better and within a few
weeks started to put weight back on. Jeff was
talking to others and found out there was so much
concern with pet owners and wanted to do better
for others that Jeff created an entire line of
dry foods and went into business.
Canine Caviars number one concern is making best
product possible for dogs and keeping it affordable
for the consumer. Today Canine Caviar has a dry
line of food, wet line of can food, treats, supplements,
and frozen foods. Canine Caviar has made some
changes along the way, but to better the dogs
health as technology allows and we continue to
learn and keep an open mind and not to get set
in our ways. Moguls stayed on the food until the
day he left us, but lived another 4 years until
age 17 on the Special Needs formula.
This food is dedicated to Moguls memory
1986 – 2003.